About Us


American Made Craftsmanship.

Hammer Fishing Rods provides unique fishing products for our customers in an industry we are most passionate about.  It is our belief that Hammer Fishing Rods will help you catch more fish whether you are a beginning angler or a top-level pro.  Our custom rod building process is one that sets Hammer apart!  Our rods are manufactured by hand in the USA. Each rod must pass twenty-one quality control checks and be flex-tested before it can leave the factory. Our goal is to provide our customers the highest quality custom fishing rods on the market today while maintaining excellent customer service!   

Located in Alabama, Hammer Outdoors Inc. acquired Hammer Fishing Rods in 2022 from Shane, Sandie, and Ty Cox.  We are excited about providing our customers new products in the coming years as we continue the pursuit of building the best fishing rods possible.  From quality family time spent together with family, to the most competitive events on the water, we are thankful that our rods that will be used to create lifetime memories for our loyal customers.  After you fish with your first Hammer Rod you will have to have another.  Hammer Fishing Rods are built by anglers for anglers with an extreme focus on power, sensitivity, and performance.


Our Rods.
Elite Series
Hammer original 100% graphite blanks with a perfect blend of power, sensitivity and performance to meet all fishing demands
Fuji Concept micro guides
Fuji graphite blank-exposed reel seat
Winn split grip handle

JAK Series
Hammer original 100% graphite blanks with a perfect blend of power, sensitivity and performance to meet all fishing demands.
Fuji K Series tangle-free guides w/alconite insert
Fuji graphite blank-exposed reel seat
High grain split two-toned cork grip

Select Series

Coming Soon